Friday, April 13, 2012

A-Z Alphabet Blogging Challenge: L is for Rich, Corinthian, Leather



Anyone who was alive in 1975 and had a television will never forget the amazing performance
of the sensual Ricardo Montalban hawking "soft, Corinthian Leather" in this smaller Chryster Cordoba ( listen to the way he says Cordoba--you may just pass out. I don't use the word sexy very often, but this is one provocative ad. Ricardo and "L" for Leather will forever be burned into my brain.

Incidentally. I checked out Wikepedia  to see what Corinthian Leather IS.
Here are the facts:


"Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler luxury vehicles beginning in 1974.[1] Although the term suggests that the product has a relationship to or origination from Corinth, there is no relationship; the term is a marketing concept. Some sources say it was a blend of leather and vinyl (seat surfaces were leather and seat sides were vinyl),[2] while other sources say it was simply a trade name for American produced leather,[3][4] much of which was produced at a plant outside Newark, New Jersey.[5]
The term was first used during the marketing campaign of the 1974 Chrysler Imperial, but the term is usually associated with the marketing campaign for the 1975 Chrysler Cordoba and that campaign's celebrity spokesperson, Ricardo Montalban[4][6], who described the car's seats as being covered with "soft Corinthian leather."
Ricardo, whether it is pleather or leather, you had me at Corinthian...
sigh, --jean

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9 Comments:

Blogger The Golden Eagle says...

Ricardo Montalban . . . there's really no mistaking that voice, is there? I recently watched a Stark Trek episode from TOS with him as one of the lead characters, which was the first time I'd heard of him. :P


The Golden Eagle
The Eagle's Aerial Perspective

April 13, 2012 at 5:22 PM  
Blogger The Golden Eagle says...

*Star Trek, not Stark Trek! Darn typo.

April 13, 2012 at 5:22 PM  
Blogger Patti Van says...

Well..I was alive in 1975...and, yes, I do remember that ad! I did not even need to play the video...it has been burned in my memory! Thanks for putting a smile on my face today!

April 13, 2012 at 5:48 PM  
Blogger T'Laina says...

Damn, that's sexy! But I couldn't watch and listen to his voice without thinking of Khan!

Dif-tor heh smusma

- T'Laina (http://vibrant-oxymoron.blogspot.com)

April 13, 2012 at 9:47 PM  
Blogger Trisha says...

The things you learn! :)

April 14, 2012 at 3:30 AM  
Blogger Jean says...

Dear Golden Eagle-- do not worry about the typo--the simple mention of Star trek means one thing to us, here: You are cool!!!

jean :)

April 14, 2012 at 6:08 AM  
Blogger Jean says...

Dear Patti Van --thanks for the comments--I am smiling too!

jean :)

April 14, 2012 at 6:09 AM  
Blogger Jean says...

"Khannnnnnnnnn!" <-- Kirk yelling!

LOL!--jean , who has a Star Trek freak par excellence for a husband.

April 14, 2012 at 6:11 AM  
Blogger Jean says...

yep Trisha. You could say that! hahahahahaha jean

April 14, 2012 at 6:12 AM  

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