A-Z Alphabet Blogging Challenge: L is for Rich, Corinthian, Leather
Anyone who was alive in 1975 and had a television will never forget the amazing performance
of the sensual Ricardo Montalban hawking "soft, Corinthian Leather" in this smaller Chryster Cordoba ( listen to the way he says Cordoba--you may just pass out. I don't use the word sexy very often, but this is one provocative ad. Ricardo and "L" for Leather will forever be burned into my brain.
Incidentally. I checked out Wikepedia to see what Corinthian Leather IS.
Here are the facts:
"Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler luxury vehicles beginning in 1974. Although the term suggests that the product has a relationship to or origination from Corinth, there is no relationship; the term is a marketing concept. Some sources say it was a blend of leather and vinyl (seat surfaces were leather and seat sides were vinyl), while other sources say it was simply a trade name for American produced leather, much of which was produced at a plant outside Newark, New Jersey.
The term was first used during the marketing campaign of the 1974 Chrysler Imperial, but the term is usually associated with the marketing campaign for the 1975 Chrysler Cordoba and that campaign's celebrity spokesperson, Ricardo Montalban, who described the car's seats as being covered with "soft Corinthian leather."
Ricardo, whether it is pleather or leather, you had me at Corinthian...